Chapter 8: Why Sustainability
So you have the skills, the ideas, and the funding to start a business. With all of these laid out, you open your doors to the public and let the customers flow in. For the next 5 months, things are pretty good. People are interested, they are excited for a new shop to be open, but after some time the customers start slowing and the profits start getting smaller. Starting a business doesn't end when the doors open to customers, starting a business means maintaining your supply and demand in a shifting market. Brian Forth of SiteCrafting came into my classroom one day talking about his journey from being a teacher, to owning a business since 1998. It should come as no surprise that most businesses fail, some even say 9 out of 10 will fail, so to keep a business running from 1998 to now is very impressive. As I listened to him talk about his business, I realized a few things. First, as a UX/UI designer, having a product meet consumer needs is extremely important. Having a prod...